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Case Study

Adidas Human Race

Design by Hand Campaign.

ClientAdidas, Jam3
Year2023
IndustryGlobal Brand
ServicesWebsite Design, Photography Post-production

Adidas x Pharrell's "Human Race – Design by Hand" campaign reimagined iconic jerseys from five legendary football clubs, each hand-drawn and painted as a tribute to culture and creativity in the game. We brought this vision to life digitally by redesigning and adapting the Adidas website for the campaign, creating pages and visuals for all five clubs. Our team also handled extensive photo adaptation with star players wearing the jerseys, collaborating closely with Adidas and partner agencies to deliver a powerful, human-made experience.