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Case Study

Adidas Human Race

Design by Hand Campaign.

ClientAdidas, Jam3
Year2023
IndustryGlobal Brand
ServicesWebsite Design, Photography Post-production

Adidas x Pharrell's "Human Race – Design by Hand" campaign reimagined iconic jerseys from five legendary football clubs, each hand-drawn and painted as a tribute to culture and creativity in the game. We brought this vision to life digitally by redesigning and adapting the Adidas website for the campaign, creating pages and visuals for all five clubs. Our team also handled extensive photo adaptation with star players wearing the jerseys, collaborating closely with Adidas and partner agencies to deliver a powerful, human-made experience.

Scale

A global campaign spanning five elite football clubs — Barça, Real Madrid, Manchester United, Bayern Munich, and Juventus — executed in collaboration with Jam3 and Adidas. Five bespoke digital ecosystems, one cohesive human-made aesthetic.

Impact

500M+

Combined digital reach anchored by player photo adaptations.

5

Bespoke web ecosystems built for elite global clubs.

2

Official on-pitch debuts driven by digital-to-physical storytelling.

100%

Consistency in human-made aesthetic across all digital funnels.