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Case Study

Alchemy

The next generation of builders.

ClientAlchemy
Year2022
IndustryBlockchain, Web3
ServicesBrand Identity, Web Design, Product Design

One of the world's largest blockchain infrastructure platforms had a vision: a new generation of builders was coming. The challenge was translating that belief into a brand that developers and enterprise teams would actually trust.

Brand Idea:

The next generation of builders.

Every generation of the internet has its builders. The ones who don't wait for permission, who write the protocols others will run on, who ship before anyone else sees the opportunity. Web3's next generation is doing exactly that, and they need infrastructure that keeps up. Alchemy was built for them. The developers, founders, and engineers who are rebuilding finance, identity, and ownership from scratch, and who can't afford for the underlying stack to slow them down. From first API call to billions in transaction volume, Alchemy is the platform the next generation of builders chooses when what they're building actually matters.

Audience

Developers building production-grade blockchain applications, from startups to global enterprises.

What we did

We developed the full digital brand identity around the "Next Generation of Builders" concept. Technical enough to earn developer trust. Expansive enough to signal platform ambition.

Scale

Valued at $10 billion and backed by a16z and Silver Lake, Alchemy powers the world's most critical blockchain applications with 99.99% uptime across eight years and multiple market cycles. Clients include OpenSea, Worldcoin, Chainlink, and Polymarket.

Impact

3x

Valuation tripled to 10.2 billion, months after rebrand.