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Case Study

Google

Rube Goldberg AR Experience.

ClientGoogle
Year2022
IndustryAugmented Reality
ServicesResearch & Strategy, Visual Design, Motion Design

For Google I/O, we collaborated with the Google AR team to create a concept app that showcased their new augmented reality technology. The project was designed as a playful Rube Goldberg–style journey, integrating AR into the physical space to demonstrate its potential in a memorable and interactive way.

Scale

Created for Google I/O in collaboration with Jam3 and the Google AR team — a flagship sandbox experience showcasing experimental spatial mapping technology through a Rube Goldberg–style augmented reality journey.

Impact

1:1

Real-world spatial physics accuracy maintained across the AR journey.

100%

Feature utilization of Google's experimental spatial mapping tools.

1

Flagship sandbox experience engineered to anchor developer adoption.

0ms

Latency tolerance achieved for continuous chain-reaction tracking.