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MVDSFNYLON

Every project we’ve worked on started with a message like this one. Just tell us what you’re building and why it matters to you.

(1)
Name
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(2)
Email
The real one. We promise not to abuse it
(3)
Company
Where you work. Or what you’re building.
(4)
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Case Study

Passkeys Developer Kit

The key to building the future internet.

ClientPasskeys
Year2024
IndustryDeveloper Tools / Security
ServicesBrand Identity, Positioning & Messaging

A developer-first authentication product that needed to evolve its brand from a technical tool to an enterprise platform, without losing developer trust. The same dual-audience tension Netlify faces today.

Brand Idea:

The key to building the future internet.

The internet we have wasn't built to handle your identity. It wasn't built for your wallet, your chains, or your assets. It was built for something else entirely. The next one will be different. Passkeys is the key to building it — giving developers the tools, users the access, and products the engine to make authentication work the way it always should have. Simple. Secure. Yours. The future internet isn't coming. It's being built. One tap at a time.

Key Messages

The key to building the future internet.

The one-tap pass for the modern web.

An intuitive experience that's elegantly simple.

The simplest way to authenticate across any product.

Simplify login. Eliminate passwords.

Audience

Developers and enterprise infrastructure teams. Technically sophisticated.

What we did

Digital identity and visual system. Brand strategy, positioning, messaging architecture, and tone of voice.

Scale

Global platform, enterprise clients. Exodus Movement (NYSE: EXOD) is a publicly traded crypto platform with over 5 million users. Passkeys is one of its core products.

Impact

400K+

Wallets created in the first month after rebrand