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Case Study

AI In Design

Report 2026.

ClientDesigner Fund
Year2026
IndustryDesign & Technology
ServicesBrand Identity, Web Design

AI and design is the defining conversation in the industry right now. Designer Fund set out to lead it with an authoritative research report on how AI is reshaping design practice, featuring leaders from Anthropic, Linear, Notion, Stripe, and Slack. The report needed a brand and web presence that could stand alongside those companies.

The Challenge

The 2025 edition became the most-viewed AI and design report of the year. The 2026 edition needed to match that reach with an experience worthy of it. For an audience of design and technology leaders across the US and globally. The people setting the direction of the industry. That raises the bar for everything, from how the brand feels to how the content is organized and experienced online.

What we did

We designed the full brand identity, logo, and website, and built two custom tools: one that automatically styles uploaded images in the brand's visual language, and one for generating branded data visualizations. The report covers a lot of ground: written analysis, data visualizations, video, and interactive case studies. The website needed to hold all of that without collapsing under its own weight. The design makes complex, multi-format content feel organized and worth spending time with.

Scale

The AI In Design Report 2026 reached the widest audience of any design industry report this year, distributed across Designer Fund's global network of design leaders and technology executives.

Impact

906

Survey responses

25+

Interviews

50+

Public sources